Marc looked up “magnetic tiles” on YouTube and found a video of “real macho guys playing with magnet tiles while drinking beer,” Jennifer and Marc knew that these addictive tiles would interest more than just toddlers and that with a little added creativity and some electric color and light they might just be able to create their own magnet tile playground to share with others. The blocks which are known by some brand names such as Picasso Tiles, IMDEN Magnetic Blocks, and Magformers, seemed to spark creativity across age groups. It was Marc’s interest in those blocks with magnets in them (you may know some brand names such as Picasso Tiles, IMDEN Magnetic Blocks, and Magformers) which is the inspiration behind Genius Gems.Īt the recent Genius Gems Launch Party I spoke to Marc and he explained, “about six years ago, I was playing with my son’s magnetic blocks and Jennifer said I’d be late to work unless I preferred to just quit my job and play all day!” This planted a seed in both of their heads. Marc is a lawyer and the husband of Genius Gems Founder and CEO, Jennifer Romanoff. As Marc Romanoff explains: “We wanted to make an enjoyable experience for other parents.” Meanwhile, parents can play along with their kids or enjoy WiFi and a lovely little snack cafe while easily checking on their children with one quick glance from their chair. Genius Gems is a beautiful open area where kids are constantly engaged in activities involving magnetic tiles of all shapes, sizes, and colors representing little gems (thus the aptly titled Genius Gems). Genius Gems, their new interactive, STEM-based, indoor playground in Millburn is so obviously created by parents with school-aged children for other parents and their school-aged children, in that the Romanoff's have clearly thought of what parents (and their kids) want and need. Jennifer and Marc Romanoff, local parents from West Orange, are certainly Parents with a Purpose: a purpose to make a fun, educational and gorgeous play space for both children and their accompanying parents.
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